Privacy Policy

EasyRetail is committed to protecting our customers’ privacy. Please take the time to review this notice, which explains what information we collect about you, how we use it, and your rights.
[EasyRetail Ltd] (“EasyRetail”, “we”, “us”) is the data controller of the personal data collected via or in connection with
www.easyretail.co.uk and any associated app (the “Site”).

What personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the Site. This may include:

• Information you provide when using our Site (e.g. your name, contact details, product reviews, and any information added to your account profile);
• Transaction and billing information if you make purchases (e.g. delivery information);
• Records of your interactions with us (e.g. if you contact our customer service team or interact with us on social media);
• Information you provide when you enter a competition or participate in a survey;
• Information collected automatically using cookies and similar technologies (e.g. pages viewed, links clicked in our emails). We may also collect information about the device you use to access our Site; and
• Other information necessary to provide the Site (for example, we may access your location if you give consent).

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, we use your personal data to:

• Fulfil your order and maintain your online account;
• Manage and respond to queries or complaints to our customer service team;
• Personalise the Site and show you content we think you will be most interested in, based on your account information, purchase history and browsing activity;
• Improve and maintain the Site, and monitor its usage;
• Send you an abandoned cart email if you have initiated a sale but left the shopping cart (typically within a few hours);
• Conduct market research (e.g. requesting feedback about our products);
• Send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so;
• Maintain security, investigate fraud and, where necessary, protect ourselves and third parties; and
• Comply with our legal and regulatory obligations.

Legal bases for processing

We rely on the following legal bases under data protection law to process your personal data:

• Contract: Processing is necessary to perform a contract with you or take steps prior to entering into a contract (e.g. processing payments and fulfilling orders);
• Consent: Where you have given consent (e.g. contacting us with a query, adding optional profile information, or receiving marketing);
• Legitimate interests: It is in our legitimate interests as an e-commerce provider to maintain and promote our services. We seek to understand our customers in order to offer the best products and experience and to tailor your view of the Site; and
• Legal obligation: Where processing is necessary for us to comply with the law (e.g. tax and accounting requirements).

Marketing

We love to communicate with our customers and, depending on your preferences, we may use your personal data to send you marketing messages by email, phone or post. Some messages may be tailored to you based on your previous browsing or purchase activity and other information we hold.

If you no longer want to receive marketing communications (or would like to opt back in), you can change your preferences at any time by contacting us (details below), clicking the ‘unsubscribe’ link in any email, or updating your account settings. If you unsubscribe from marketing, we may still contact you with service messages (e.g. order and delivery confirmations, information about your legal rights).

You may also see ads for our Site on third-party websites, including social media. These ads may be tailored using cookies (which track web activity so we can serve ads to customers who have visited our Site). Where you see an ad on social media, it may be because we engaged the social network to show ads to our customers or to users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads, change your cookie and privacy settings in your browser and on the relevant third-party websites.

Who do we share this personal data with?

We share customers’ personal data with third parties in the following circumstances:

• With other group companies (only if necessary for operation of the Site);
• With our suppliers and service providers working for us (e.g. payment processors, delivery companies, IT and analytics providers);
• With our professional and legal advisers;
• With third parties engaged in fraud prevention and detection;
• With law enforcement or other governmental authorities (e.g. to report fraud or in response to a lawful request);
• In the event that we sell business assets, customers’ personal data may be disclosed to a potential buyer (we will make reasonable attempts to ensure the buyer is bound by this Privacy Policy); and
• Otherwise where we have your consent or are otherwise legally permitted to do so.

Storage and retention

We use service providers based around the world. Consequently, your personal data may be processed in countries outside the UK or the European Economic Area (“EEA”), including countries where you may have fewer legal rights over your data than under local law. Where we transfer personal data outside the UK/EEA, we will ensure your rights are adequately protected by appropriate safeguards, such as the UK/EU standard contractual clauses (as applicable). Please contact us if you would like more information about these safeguards.

We will keep your personal data for as long as needed for the purposes set out above. The period will vary depending on your interactions with us. For example, where you have made a purchase, we will keep a record for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence (e.g. product complaints) for as long as necessary to protect us from a legal claim. Where we no longer need your information, we will delete it. If you unsubscribe from marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Security

Our Site ensures that data is encrypted when leaving the Site. We employ secure methods to protect payment transactions. Encryption methods such as SSL/TLS are used to protect customer data in transit over secure communications channels.

Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of information transmitted to our Site.

Children

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.

Cookies

Our Site uses cookies and similar technologies to provide certain functionality, to understand and measure performance, and to deliver targeted advertising. We collect information via server logs, cookies, order forms and competitions. Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, improve efficiency, and provide information to site owners.

The information collected in this way may be used to identify you unless you modify your browser settings. None of our cookies store credit/debit card information or password details.

Your rights

You have certain rights in respect of your personal data, including the right to access, portability, correction, and to request erasure. You also have the right to object to certain uses, including for marketing (see “Marketing” above for how to opt out).

We will comply with requests to exercise your rights in accordance with applicable law. Please be aware there are limitations to these rights and there may be circumstances where we are not able to comply with your request. To make a request or if you have questions or concerns regarding your personal data, please contact us using the details below. You are also entitled to contact your local supervisory authority for data protection (in the UK, the Information Commissioner’s Office).

Changes to this policy

We may update this policy from time to time. We will post any changes on this page and, if significant, we will notify you by email or via the Site. Please review this policy regularly to stay informed of how we use your personal data.

Note: This policy is intended for UK/EU GDPR contexts. If you operate in other jurisdictions (e.g. California/CPRA), consider adding the relevant region-specific notices.

If you have any queries on any aspect of our Privacy Policy, please contact us.